Responsibilities:
Concept and design for Michelob Ultra Pitch
Strategy:
Develop three promotions that would appeal to individuals living a healthy and active life.
One of the concepts must include Lance Armstrong. The strategy behind the Armstrong
piece is "You vs Lance". Most people will think that this will revolve around a
biking event but the surprise is the winner gets to chose the event they
will be competing against Lance at.
Above is Lance print
Lance outdoor board
Lance display and loader
Amazing Race print
Amazing Race outdoor board
Amazing Race display and loader
Experience print
Experience outdoor board
Experience display and loader
